Isabelle De Pauw

Founder of the sustainable glassware brand Paveau

True beauty comes from within. However, the power of a beautiful makeup look should not be underestimated. Generation WOW teamed up with makeup artist Liesbeth Huys and the Belgian brand Mylène, which provides skincare from home to skin that makes you shine. Liesbeth had conversations with four women in business to discuss their mission, how makeup gives them an extra boost, and what inner and outer beauty mean to them. After a good conversation in the makeup chair and a personalised look styled by Collectors Club, their confidence shines through our lens. Look at that glow.

What is your mission?

"I have always believed that when I undertook something, it had to be meaningful, something that could make a difference. Paveau originated from my own need for a reusable water bottle that was both practical and beautiful. At home, we always drink tap water, and I was looking for an elegant solution to serve this water. With my Paveau bottles, I aim to give water a stylish appearance and make it more attractive. This way, I hope to contribute positively to the future."

Which step do you never skip in your makeup routine?

"I cleanse my face every day. In the summer, I apply sunscreen every morning before applying my concealer, which I always keep in my handbag. Another handy tip I received is to always groom your eyebrows well."