Meet Charlotte Giroud
Chief Commercial & Marketing Officer at Mylène.
"My life story is a beautiful mix of two cultures. I was born in Paris and moved to Antwerp at the age of five," says Charlotte. At Mylène, she combines her French flair with Belgian warmth. "Accessibility and approachability are concepts I value highly. My team describes me as someone who is always ready to help," says Charlotte proudly.
Empowerment
"I have always felt that entrepreneurship is in my blood. When Mylène needed a fresh, feminine touch, I knew it was my moment. It was the perfect opportunity to combine my two passions: my love for cosmetics and beauty, and my belief in strong brand values focused on and driven by women," says Charlotte. Her mission extends beyond just business success. It's about bringing people together and creating a community where women support, inspire, and empower each other.
"My energy and inspiration come from a mix of direct interaction, personal discoveries, and deep reflection through conscious living. The stories and feedback from customers are an endless source of inspiration for me," she says.
"In my team, I emphasise giving freedom. I do this by allowing my team members the space to think for themselves, learn, and manage projects independently", says Charlotte. This approach not only stimulates their personal and professional development but also strengthens entrepreneurship within the team.
The most beautiful & challenging aspects of entrepreneurship
"The beauty of entrepreneurship lies in embracing and realising a vision that goes beyond mere business success. It's a combination of creation, empowerment, and sustainability. Seeing how our products positively impact the lives of our customers is incredibly rewarding," says Charlotte proudly.
"Entrepreneurship also comes with its challenges. For me, the biggest challenge is developing patience. As someone who makes quick decisions and likes to take immediate action, I've learned that in business, not everything can be accomplished in a day. It takes time to let ideas mature and successfully bring them to fruition," explains Charlotte.
Better Together
"Better Together is the core of Mylène. We believe in connecting people, sharing joyful moments, and creating valuable memories. Being part of Generation WOW feels like a natural extension of my role at Mylène," says Charlotte. "It's as if both organisations share the same DNA."
